Analysis Strategy of Visual Brand Adaptation During the COVID-19 Pandemic

This study aimed to determine how companies successfully created visual brands during the COVID-19 pandemic that are easy remember, contextually-relevant, and educated public about current pandemic. The phenomenology research method was used, which is a deeply observe actual factual phenomena occurring at specific time. runs with several steps find out essence of phenomenon occurs. results this explain consumer behaviour, strategies can be taken by in dealing situations, communicate new-normal era. It will valuable input, especially for communication design science, because collected data used techniques Data related stage shifting also direction branding brand community.
 Keywords: brand, adaptation,